Using Your Personal Brand as a Competitive Advantage


Bieneosa Ebite

Head of Corporate Communications, Centrica (TBC)

Fiona McDonnell

Former Managing Director – Advertising, Amazon

Fiona is a senior executive drawing on 30 years in consumer products working with brands like Amazon, Kellogg’s, Kraft, Nike and McCormick. Recently as a Director at Amazon, Fiona combined commercial responsibility, with her role as Executive Sponsor for Diversity in the UK and chair of the Women in Innovation Advisory Committee. In addition to the day job, Fiona is an active mentor, and a volunteer and fundraiser for Working Options In Education and an Advisory Board Member for DIAL Global (Diverse and Inclusive Aspirational Leaders) and Arkeo Ltd a tech start up. In Oct 2021 she published her first book ‘Two Mirrors and a Cheetah: Think Differently, Own Your Career & Succeed by Being Yourself’, which is an easy reading development book for individuals and managers alike.

Fiona holds a Masters in Engineering from Cambridge University and gained her MBA from INSEAD. She was voted Diversity Leader of the year at the 2019 Tech Leaders Awards.

Important alongside her work is the time she spends with her husband and 2 boys (8 & 11 yrs.), staying healthy with tennis, yoga and keeping a sense of humor.

Violet Pugh

Digital Marketing Manager, Metropolitan Thames Valley Housing

Sarah Nickson

Executive Director of Strategy and Business, Paradigm Housing Group (TBC)

Date: 13th May 2022

Time: 13:00 – 15:30

Venue: Central London

If you would like to register your interest to attend the roundtable please click the link below.