Our New Normal

We’re going through an unprecedented and unrelenting period of change

Our New Normal

Organisations in the UK housing sector are currently going through an unprecedented and unrelenting period of change.

2020 has been a year like no other. The unpredictable effects of living with Covid-19 are already carving out a new normal for both individuals and organisations globally. Executive leaders are having to make major changes and navigate unpredictable obstacles to ensure business continuity. Many people have lost their jobs and livelihoods.

In the face of these challenges, organisational resilience is vital for survival. Near-term issues of cash management for liquidity and solvency are of the highest importance to boards and executive teams. To weather the storm, organisations need to act rapidly, stress testing their broader business continuity plans as the after-effects begin to upturn organisational structures.

Organisations in the housing sector were already seeking to become more commercially diverse before Covid-19 hit. Executive leadership teams are keen to hear insights from sector experts and successful commercial businesses about how to foster creativity, resilience, innovation, and service excellence in a period of rapid change.

As we emerge from the worst of the pandemic, this is even more important, and leaders must challenge themselves further. The pandemic has unleashed changes and new ways of working that seemed inconceivable before. The sector needs to embrace this and lead organisations through the crisis and beyond.