Optimal Size: Defining the Sweet Spot for Housing Providers

DATE: Thursday, 16th October 2025 | 10:00AM – 12:30PM

As housing providers seek sustainable growth, identifying the optimal scale for operations becomes crucial. In this roundtable, we will examine the impact of organisational size on operational efficiency, community connection, and culture, providing insights into the trade-offs of different scaling approaches. Leaders will discuss scaling models that balance local impact with operational resilience and adaptability. Ideal for executives and growth strategists, this roundtable will help participants define the “sweet spot” for their organisations, taking away actionable insights to inform strategic planning. 

Image hover effect image

Mark Perry
Chief Executive
VIVID

Mark became Chief Executive of VIVID in 2017 following his role as Chief Executive of Sentinel and previously as Group Commercial Director at Affinity Sutton, now Clarion. Mark’s well-known in the sector with over 25 years of experience in housing and is a key business figure in the south of England and beyond.

Read more

Image hover effect image

Alison Muir
Non-Executive Director
Newlon Trust

Alison is Non-Executive Director (NED) of Newlon Group, a housing association providing affordable homes primarily in north and east London and is a member of their Resident Services Committee.

Read more

Image hover effect image

Jamie Ratcliff
Co-Founder
Place Base Ltd.

Jamie is Co-Founder of Place Base Ltd. a consultancy offering strategic advisory services to organisations working in and around the housing industry, specialising in strategy, funding, partnerships and political engagement.

Read more

Image hover effect image

Mark Walker
Income Maximisation Director Mobysoft

Mark has spent the last 25 years working across the sector specialising in Income Management and Tenancy Sustainment over the last 15. Mark works as Mobysoft’s Income Maximization Director supporting social housing providers with training, support and consultancy.

Read more

Date: 16th October 2025

Time: 10:00AM – 12:30PM

Venue: Central London

If you would like to register your interest to attend the roundtable please click the link below.