Customer Data: Your Organisation’s Hidden Superpower
Housing Data | 22nd June 2023 | 14:00 – 16:30
Difficult conversations
1st December 2022 | 15:00 – 17:00
A recent study by the Harvard Business Review revealed something both alarming and unsurprising: only 37% of respondents feel that their organisation is good at using data to make decisions. This number drops to 20% when asked about using data to personalise customer experiences. In a world where we are increasingly defined by the data we generate, these numbers cause concern.
Luckily, there is a way to turn this around. As the world increasingly moves online, more and more data is being generated. This data provides organisations with a superpower – if they know how to use it. By understanding and utilising the customer data at their disposal, businesses can make decisions that empower them to succeed like never before.
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Jo CausonChief Executive Officer
Institute of Customer Service
Jo became the Institute’s CEO back in 2009. She has driven membership growth by 150 percent and established the UK Customer Satisfaction Index as the national barometer of customer satisfaction and a key indicator of the return on service strategy investment.
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Date: 22nd June 2023
Time: 14:00 – 16:30
Venue: Central London
If you would like to register your interest to attend the roundtable please click the link below.