Sam is Director of Special Projects at Grosvenor Group, a privately owned property group, active in some of the world’s most dynamic cities. He is currently leading a strategic project to explore opportunities to create a new area of focus for Grosvenor, seeking to improve outcomes for low income households in the places where we are active, with a particular focus on the needs of children and young people. Until recently, he was UK Director of Strategy and Research, a role which included leading strategic planning, market analysis, customer analysis, financial appraisal and risk analysis across the business. Recent priorities have included creating an innovation capability within Grosvenor and developing Grosvenor’s strategy for delivering social impact. He also recently led development of a strategic plan setting out a quantified pathway to net zero carbon for Grosvenor’s UK property portfolio. 

Outside Grosvenor, Sam is a key member of Real Estate Balance’s Policy and Campaigns Committee, in which capacity he led the creation, execution and analysis of an annual survey of members highlighting the challenges of improving gender diversity in the UK real estate sector. The findings of this survey have been shared with CEOs across the sector and were critical in shaping REB’s overall strategy. Sam also sits on the British Property Federation’s Technology & Innovation Working Group which seeks to help members develop effective approaches to digital transformation. Prior to joining Grosvenor in 2011, Sam spent 17 years working in management consultancy at PwC and IBM, mainly advising corporate occupiers in a range of sectors on property strategy and business transformation.